Videos, Email, Zipping, huh?

I was talking to a customer yesterday on the phone and he was telling me how he had these instructions from his online poker coach on how to download and watch this video demonstrating some mad poker skills. The directions went something like this:

Download these 5 emails I sent you. Go install this media player. Go install that zip program. Uncompress all of these emails and piece the files together to make a video about mad poker skills.

The customer was frustrated, he just wanted to watch the video!  Those instructions were in tech speak, and while they made perfect sense to me, I’m kinda nerdy, and they don’t really make sense to anyone not immersed in this stuff all the time.  I realized that this customer just needed those instructions in English, and not Tech, and then he’d be fine.  I had him come into the store, we checked in the machine, I made the files into a happy video, and wrote out the instructions for him in English so that the next time his poker coach throws him the curve ball, he’ll be armed with the right tools.